Entrepreneurship: From Idea to Business Model Development. 8 Sessions
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Session 1: Identifying Problems and Opportunities. Brainstorming techniques to identify problems or unmet needs in the market
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Session 2: Market research: industry, market and competitor analysis
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Session 3: Customer Analysis and Customer Validation: customer segmentation and interview process
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Session 4: Understanding who the customer is: empathy map and customer persona
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Session 5: Review of Customer’s Problems or Needs
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Session 6: Value Proposition and Business Model Canvas
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Session 7: Design Thinking Process, MVP and Validation
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Session 8: Webpage Development
Starting Your Business and Making It Grow. 8 Sessions
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Session 1: Marketing
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Session 2: Branding and Customer Acquisition
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Session 3: Operations
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Session 4: Financial planning, budgeting, funding
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Session 5: Financial Projections and Business Metrics
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Session 6: Legal aspects and ethical considerations
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Session 7: Scaling and growth strategies
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Session 8: How to Pitch: Tips for delivering a compelling investor presentation
